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URLs

URLs and URIs in TNA services MUST:

  1. be clear, unambiguous, easy to read, easy to type and easy to share
  2. be in lower case
  3. align with the title of the page
  4. use words and should not contain acronyms, unless very well known or a department acronym (e.g. HMRC)
  5. separate words with dashes (-) rather than underscores (_) so they are easy to read
  6. use ISO 8601 format if including a date

In addition, URLs and URIs in TNA services SHOULD:

  1. not use a, an, the and other superfluous words (e.g. /press-room rather than /the-press-room)
  2. use the verb stem where possible (e.g. /find rather than /finding)
  3. not redirect a user to non-government sites
  4. be based on user need rather than the name of a policy, scheme or service, which might change
  5. include the year when using a short URL for one-off promotion of an annual event such as /events/summer-camp-2020
  6. have trailing slashes

See URL standards for GOV.UK for a more comprehensive list.